Why do you not have a mobile version of your website? You spent so much time and money on building a great site, but are excluding a large amount of people from being able to access it. For more great mobile marketing related tips like this, keep on reading and you will be thankful that you did.
The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.
Add QR codes every time you print something. Printable QR codes are in high demand, so put your code on anything you possibly can, even on postcards, fliers, or newspapers. The more people you have that see your code, the more likely you are to gain new customers from the display.
Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on the successful track to marketing well.
Be consistent with your messaging volume. You should always let your customer know in advance how many messages you plan on sending out per week or month. When you do this, your customers know what to expect and will be waiting to hear from you. Make a good schedule and stick to it.
Make sure you’re keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.
With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.
Balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level. Neither will direct mail or internet marketing alone. You need to develop a multi-channel strategy that works in harmony with each other to really tell the story of your brand. If you feel your mobile marketing strategy is acting on its own, now is the time to bring it into your larger marketing strategy.
Use proper grammar and spelling when working with mobile marketing. It is ok for a 13 year old to use abbreviations in her texts with her friends; it is not ok for a professional business to use expressions like OMG or L8ER. Also try to limit the use of caps unless it is really called for as in a call to action for immediate response.
You should do your best to send personalized and targeted messages. Different groups of people are not going to be interested in the same products, and you will need to address people in different ways. Send a different message for each age group or niche you want to reach out to.
Include a link to your website at the end of your message. You should develop a mobile version of your website that people can easily navigate from a cell phone or tablet. If you do not have a mobile website, most users will still be able to access your regular website on their phones.
To attract local customers, put mobile friendly maps on your website. These maps enable customers to easily locate your business with their mobile device. They will be especially useful when customers are searching for businesses in their vicinity.
If you do implement SMS and text messaging, make sure that you do not spam your customers. If you send out too many irrelevant and unimportant messages to your customers, you risk your number being blocked. Not only will you not reach your customers, your business will get a bad reputation.
Remember that mobile marketing landing pages are different from standard landing pages, and they need to be streamlined to be viewable. Make sure that you do this right, because mobile landing pages are invaluable when it comes to generating leads and acquiring those customers who are constantly on the go.
Add a discount offer or promo code in your sent mobile messages. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.
In conclusion, you learned that there might be a lot more to mobile marketing than you imagined. This article was written with you in mind, so ideally, you should have a pretty solid background by this point. Take some time to read back over the article and absorb any of the information and use it as soon as you can.